Fill your chairs. Fill your diary.

Laurel Diary helps UK nail salons, tattoo studios and beauty businesses turn online searches into confirmed bookings.

  • Nail salons
  • Tattoo studios
  • Beauty businesses

Where online bookings quietly disappear

Potential clients find you online first. When one of these gaps gets in the way, they book somewhere else.

Critical

No online booking

Clients who want to book at night or on a day off have no way to do it. They message a competitor who makes it easy.

High

No website, or one that does not convert

Without a clear, fast website, new clients have little reason to trust you before they have even seen your work.

Medium

Inactive social media

A feed that went quiet weeks ago makes new clients wonder whether you are still open.

High

Ads that stop after a few days

Ads get switched on, run briefly, then stop. Bookings arrive in a short burst and then dry up.

Seven quick questions about your online presence

This is a quick self-check, not the real audit. Answer yes or no to see where you stand today.

Question 1 of 7

Can clients book online, at any time of day?

23 criteria scored
A ring made of 23 segments, one for each criterion in the audit.

Find out exactly what is costing you bookings

The free audit scores your business across 23 criteria, so you can see where clients are slipping away and what to fix first.

What I look at

  • Google reviews
  • Website quality
  • Social media engagement
  • Online booking
  • Paid ads

What you receive

  • A score across all 23 criteria
  • A plain list of what is costing you bookings
  • A clear walkthrough of the results
Book your free audit

Six ways to get more bookings

Start with the audit, then fix only what is holding you back.

Free online presence audit

Scored across 23 criteria, with a clear list of what is costing you bookings.

Website fixes and builds

Built on Wix, custom coded, or connected to a Fresha or Booksy booking page, whichever suits your business.

Meta ads setup and management

Facebook and Instagram ads set up properly and managed, so they keep running after the first few days.

Social media content strategy

A simple plan for what to post and when, so your feed shows a business that is open and busy.

Online booking and deposits

Clients book themselves at any hour and pay a deposit, which helps reduce no-shows.

Lapsed client reactivation

Bring back clients who have not visited in a while with simple, friendly outreach.

How it works

Four clear steps, always in the same order.

  1. Audit

    I score your online presence across 23 criteria and we agree where to start.

  2. Fix

    I sort the biggest gaps first, such as your website, online booking and deposits.

  3. Launch

    Your ads and content go live, with booking ready to catch every enquiry.

  4. Review

    We look at your confirmed bookings together and decide what to do next.

Book your free audit

Pick a time that suits you, or send me a message.

Choose a time

The audit is free. Booking opens my calendar in a new tab.

Book your free audit
Book free audit